Pricing and engagement structure

Pay for the ownership the problem requires.

A contained issue should not require a long retainer. A store with a serious roadmap should not be managed as a queue of isolated tickets. The options below separate those needs clearly.

Defined before work starts

Scope, price and acceptance criteria are written before implementation.

Senior delivery

The person shaping the recommendation stays close to implementation and release.

Built for established stores

The strongest fit is a DTC or B2B business already generating more than $500K per year.

Defined projects

Start with the problem that needs to be removed.

Project work has a fixed commercial boundary. The exact scope is confirmed after the store and the available evidence are reviewed.

The $2,500 Scoped Shopify Intervention is intentionally narrow: one contained issue or implementation with a clear finish line. It is not a redesign, migration, CRO program, Shopify Plus architecture project or substitute for ongoing support.

Scoped Shopify Intervention

From $2,500

Defined after technical review

One specific storefront issue with a narrow, testable scope

Included

  • Senior technical review of the defined issue
  • Written scope, assumptions and acceptance criteria
  • One contained feature, fix or technical implementation
  • Implementation in a development theme or controlled environment
  • Quality assurance on the agreed customer or admin flow
  • Release notes and controlled production handoff

Strict boundaries

  • Full redesigns or broad UX programs
  • Platform migrations, replatforming or data migration
  • CRO programs or funnel-wide optimization
  • SEO programs, content production or link building
  • Shopify Plus architecture or enterprise systems work
  • Open-ended monthly support or multiple unrelated requests
Discuss a scoped intervention

Shopify Performance Fix

$2,500 to $4,000

Usually 2 to 4 weeks

Stores losing speed after theme and app changes

Included

  • Field and lab performance baseline
  • Theme, app, script, media and tracking analysis
  • LCP, CLS and INP issue prioritization
  • Implementation of agreed theme-side performance fixes
  • App and third-party script recommendations
  • Before-and-after measurement and technical readout

Not included

  • A guaranteed 100 PageSpeed or Core Web Vitals score
  • A complete theme redesign or replatforming
  • New custom app development outside the performance scope
  • Third-party app, platform or vendor fees
  • Ongoing performance ownership after the project
  • Changes blocked by third-party systems we do not control
Review store performance

CRO and Technical SEO Fix

$3,000 to $5,000

Usually 2 to 4 weeks

DTC and B2B stores with conversion friction

Included

  • Conversion and technical SEO baseline
  • Analytics, event tracking and instrumentation review
  • Crawl, indexation, canonical and template review
  • Product, collection, navigation and funnel friction analysis
  • Implementation of the agreed highest-priority fixes
  • Measurement plan, QA and results readout

Not included

  • Guaranteed rankings, traffic or conversion lift
  • Full visual redesign or theme rebuild
  • Large-scale copywriting or ongoing content production
  • Link building, digital PR or paid media management
  • Platform migration or full catalog re-architecture
  • Long-term experimentation after the fixed project ends
Review conversion and search issues

Custom Development and Replatforming

From $5,000

Usually 4 to 24 weeks

Established stores that have outgrown a configured theme

Included

  • Technical discovery, requirements and architecture
  • Theme, storefront, custom feature or app implementation within scope
  • Migration, redirect and data work when included in the approved scope
  • Integration implementation and validation when specified during discovery
  • Analytics, technical SEO and launch QA for the delivered build
  • Code review, controlled release, documentation and handoff

Not included

  • Unlimited change requests after scope approval
  • Unscoped hourly development or unrelated backlog work
  • Brand strategy, photography or large-scale copywriting unless added to scope
  • Third-party platform, app, license or vendor fees
  • Enterprise integrations that were not included in technical discovery
  • Ongoing optimization or support after launch unless covered by a retainer
Discuss the build

Focused monthly support

Consistent execution for a contained workstream.

These plans fit a store that needs recurring implementation but does not yet need broad senior ownership across growth, engineering and releases.

Starter is deliberately temporary: $1,495 per month for a maximum of six months. At the end of month six, the engagement either moves to another published retainer that matches the ongoing scope or ends.

Starter

$1,495 per month

Maximum 6 months; then upgrade or end the engagement

Established Shopify stores with a focused backlog

Included

  • One active workstream at a time
  • Standard Shopify theme and storefront changes
  • Bug fixes and contained feature improvements
  • Focused performance or technical SEO implementation within the workstream
  • Asynchronous planning and progress updates
  • Monthly review and next-priority selection

Not included

  • Shopify Plus engineering or checkout architecture
  • ERP, PIM, WMS or complex systems integrations
  • Platform migrations, full redesigns or major rebuilds
  • Multiple concurrent workstreams
  • Formal service-level agreements or 24/7 support
  • Continuing beyond six months without moving to another engagement
Discuss Starter

Continuous Improvement

$2,795 per month

Stores with recurring development and optimization work

Included

  • One primary prioritized workstream
  • Recurring Shopify theme and storefront development
  • Performance, CRO, technical SEO and analytics improvements within scope
  • Backlog prioritization and delivery planning
  • QA, release coordination and implementation notes
  • Monthly strategy and performance review

Not included

  • Dedicated fractional CTO or technical leadership
  • Full migrations, replatforming or complete redesigns
  • ERP, PIM, WMS or enterprise integration programs
  • Multiple concurrent platform programs
  • Unlimited requests or guaranteed turnaround on every task
  • 24/7 incident response or formal enterprise SLA coverage
Discuss Continuous Improvement

Senior growth and engineering

Ongoing ownership for stores with a real commercial roadmap.

These engagements are designed for established DTC and B2B teams that need decisions, implementation, release control and measurement to stay connected.

Recommended for established stores

Growth and Engineering

From $5,000 per month

3 month minimum

DTC and B2B stores generating more than $500,000 per year

Included

  • Senior multidisciplinary Shopify delivery
  • Development, performance, CRO, technical SEO and analytics
  • Commercial roadmap prioritization and technical planning
  • Release management, QA and cross-functional coordination
  • Measurement, reporting and monthly decision support
  • Proactive identification of technical and conversion opportunities

Not included

  • Enterprise Shopify Plus programs with complex systems integration
  • Unlimited concurrent workstreams or unlimited development capacity
  • Full replatforming unless separately scoped as a project
  • Paid media buying, lifecycle marketing operations or creative production
  • Third-party platform, app, license or vendor fees
  • 24/7 incident response unless separately contracted
Discuss Growth and Engineering

Shopify Plus Engineering

From $9,000 per month

3 to 6 month minimum

Shopify Plus DTC and B2B organizations

Included

  • Senior Shopify Plus technical leadership and delivery
  • Shopify Functions, checkout extensibility and customer-account engineering
  • B2B, Markets, multi-store and multi-region implementation
  • ERP, PIM, WMS and custom systems integration work within scope
  • Performance, CRO, technical SEO, analytics and release governance
  • Architecture decisions, documentation and senior stakeholder coordination

Not included

  • Small isolated theme tasks better suited to a scoped project
  • Short-term maintenance-only coverage
  • Unlimited engineering capacity or unlimited parallel initiatives
  • Third-party software, platform, app or infrastructure fees
  • Creative production, paid media or non-commerce marketing operations
  • 24/7 emergency support or formal SLA terms unless separately contracted
Discuss Shopify Plus Engineering

Choosing the right format

The smallest useful engagement is usually the right place to begin.

Choose a project

The issue is specific, the result can be defined and there is no need for continuous ownership after release.

Choose focused monthly support

The store has recurring work inside one main workstream and the team needs reliable implementation capacity.

Choose Growth and Engineering

The roadmap spans development, performance, CRO, SEO, analytics and coordinated releases.

Choose Shopify Plus Engineering

The work includes B2B, Markets, Functions, checkout extensibility, multi store operations or enterprise systems.

Not sure where the work belongs

Start with the store, the constraint and the decision you need to make.

The first response will recommend the smallest engagement that can produce a useful result. It may be smaller than the option you expected.

Get a scoped recommendation