Shopify systems for U.S. commerce teams

Your Shopify store should not be the constraint.

Shugert works with DTC and B2B teams above $500K in annual revenue when the store has become slower, harder to change or disconnected from the way the business now operates.

Built for established Shopify and Shopify Plus stores. Project work starts at $2,500. Senior growth and engineering retainers start at $5,000 per month.

Commerce system review

Select a layer to inspect the operating risk.

Live model

Current layer

Review ready

Storefront

Theme structure, mobile UX and merchandising

Business signalCustomer experience
Next stepEvidence before implementation

Recognized coverage and partner status

Shopify Partner Directory profile
ForbesAssociated PressLa VanguardiaEuropa PressShopify Developer Plus partner badgeShopify Select Partner badge

Since 2015

Shopify partner experience

35 markets

International delivery

30+

Complex migrations

Senior led

From scope through release

Recognizable situations

Growth exposes the shortcuts that used to be acceptable.

The problem often appears after the business is already working. More products, markets, apps, campaigns and internal teams place pressure on a storefront that was built for an earlier stage.

01

Every release makes the store harder to trust

Theme changes, app scripts and quick fixes have accumulated. The team now treats ordinary updates as risky work.

Review performance and reliability
02

Conversion decisions are based on conflicting data

Shopify, GA4 and the reporting stack disagree. The backlog keeps growing because nobody is confident about what should ship first.

Review the Shopify CRO agency
03

The business has outgrown the current theme

The catalog, B2B model or operating workflow no longer fits the storefront architecture. Another app will not solve the underlying constraint.

Review custom development options
04

Important work waits for the next available vendor

The roadmap depends on several freelancers and agencies. Context gets lost, releases slow down and technical ownership remains unclear.

Review embedded team options

Capabilities

One operating view across the storefront and the systems behind it.

Mobile storefront traceStable
Layer 1
Layer 2
Layer 3
Layer 4
2.1sLCP
0.04CLS
148msINP

Performance and reliability

Keep the storefront fast as the business changes.

Performance work covers the theme, media, tracking and third party app stack. The goal is a stable customer experience that survives the next campaign and the next release.

  • Field and lab evidence
  • Mobile Core Web Vitals
  • App and script review
  • Release safeguards
Conversion pathEvidence review

Product page

12.4K sessions

Healthy

Add to cart

2.1K events

Review

Checkout

1.4K starts

Review

Purchase

812 orders

Measured

Conversion and technical SEO

Prioritize the changes that affect revenue and discoverability.

Conversion, analytics and search architecture are reviewed together. This avoids isolated fixes that improve a dashboard while leaving the commercial problem in place.

  • Funnel instrumentation
  • PDP and cart friction
  • Collection architecture
  • Schema and indexation

Commerce architecture

Customer experience

Theme and content system

Commerce logic

B2B, pricing and checkout

Platform services

Apps, Functions and APIs

Business systems

ERP, PIM, WMS and 3PL

Custom development

Build around the operating model, not around a theme demo.

Custom Liquid themes, migrations, B2B workflows and integrations are designed as maintainable systems. Documentation and release discipline are part of the build.

  • Theme architecture
  • Platform migration
  • B2B and custom logic
  • ERP, PIM, WMS and 3PL
Weekly delivery cadenceOne source of ownership
M
T
W
T
F
S
S
Priority review
Complete
Implementation
In progress
Quality assurance
Scheduled
Release and measurement
Scheduled

Embedded Shopify team

Give the roadmap consistent senior ownership.

For established DTC and B2B stores with recurring work, Shugert operates as a delivery partner across development, performance, CRO, SEO and analytics.

  • Roadmap planning
  • Senior implementation
  • Controlled releases
  • Monthly measurement

Selected work

The useful part of a case study is the constraint it removed.

View all work

Migration, SEO and conversion

Fashionable Canes

A catalog heavy store needed a safer platform foundation, stronger collection architecture and a clearer path from organic search to purchase.

+350% reported ROI

+180% organic visibility

Read the case overview

Platform migration

Poker Power

The team needed to move platforms without sacrificing search equity, customer experience or the ability to release new programs after launch.

Full migration

Delivered in 10 weeks

Read the case overview

Storefront redesign

Self Care Is For Everyone

A growing consumer brand needed a more flexible Shopify storefront and a custom campaign experience for a major retail collaboration.

Complete redesign

Custom campaign system

Read the case overview
Box ChoisButcher JamesEssential OilsRedondo BrandUltimate LooksClassy Walking CanesSHAYoo'mämēValley FlowersThread & SeedBoletaje.comCleveland Kitchen
4.9

Trusted by 170+ Shopify Merchants

172 verified reviews on Shopify Partner Directory

"Super knowledgeable and more than willing to accommodate what we were looking for, down to the small details of color and even capitalization. We'll definitely be coming back!"

Dār Collective

Theme customization

"Patient and responsive, completed work and unexpected problems solved quickly."

Shugert Client (Verified)

Theme customization

"Great friendly service. Complete product page redesign that improved our conversions. Will hire again!"

Mila's Keeper

UX & Troubleshooting

"Great experience. Quickly completed task."

Plant Love 4 Me

Custom apps & integrations

"Quick response and very good quote. Friendly correspondence throughout."

le Levant Arome

Theme customization

"This company is amazing, they always do a great job and respond quickly. They are honest, priced fair, and knowledgeable. They can take care of all your business needs!"

Positive Intent Beauty

Theme customization

"Incredibly transparent about their work and offered great suggestions for what would look best on my website. Responsive, helpful, and genuinely committed to delivering a great result."

KayLee & Rose

Store build or redesign

"Did an absolutely fabulous job! They completed everything I asked for and even a few add-on tasks. Quick communication and highly professional. A job well done!"

My Store (Verified Merchant)

Theme customization

"Trustworthy, kind and do really great & reliable work!"

Self-Care Is For Everyone

Store build or redesign

"We hired Shugert Marketing to customize our Shopify theme. They were knowledgeable, helpful, and great to work with. Fernando, Samuel, and Carlos were fantastic–responsive, affordable, and highly skilled. We highly recommend!"

Five4Three

Theme customization

"Truly enjoyed my experience! Best rate and the turnaround time was under 12 hours for a job with four different requests."

WellCapped

Theme customization

"These guys did an awesome job updating my theme, they were fast and efficient. And fixed a few things for me afterwards. I would recommend them."

WARPATH COFFEE

Theme customization

"They were fast, efficient and very kind in the setting up of my Shopify shop."

La Mercancia

Store build or redesign

"Helped me embed 5 typefaces into my Shopify theme with no issues at all. Thank you!"

The Locavore Guide

Theme customization

"I wanted a masonry blog layout similar to Pinterest with filters. Several companies said it wasn't possible. Shugert said no problem and created exactly what I hoped for! Easy to communicate with, fast and thorough."

Sevilla Smith

Theme customization

"Built a custom Shopify app for our bundle subscription model. Personalized box-building experience that our customers love."

BoxChois

Custom App Development

"So extremely helpful and communicative throughout the whole process. They fixed our complicated issue in a timely manner with amazing communication and support!"

Fat Snax

Theme customization

"Fantastic to work with. Super quick, efficient and excellent communication. Quality work and I'm super happy with the results. I plan on continuing to use their services."

My Store (Verified Merchant)

Troubleshooting

"Very quick turnaround time and communication was excellent. Got exactly what I needed changed for my website!"

tiny by nature

Theme customization

"Another GREAT experience. We ran into a site complication and they were very quick to fix the issue with amazing communication along the way. Highly recommend!"

Fat Snax

Troubleshooting

"Good communication and quick completion of work."

TOWNER Guitar Parts

Theme customization

"The work was completed quickly and everything works perfectly."

nanas glitter and crafts

Theme customization

"Great communication, did the work quickly, and provided the exact results I wanted. The cost was extremely reasonable. Highly recommended!"

Smart Mist USA

Theme customization

"Comprehensive store audit, improved page load times and Core Web Vitals. Reliable ongoing technical support."

Del Mesa Liquor

Optimization & Support

"Very prompt and efficient. We'll rely on them again whenever needed."

Leonidas Chocolate

Troubleshooting

"Full platform migration with zero downtime. SEO preservation, redirect mapping, and modern UX aligned with our brand identity."

PokerPower

Full Site Migration

"Comprehensive SEO strategy that delivered a 350% ROI boost. Significant organic traffic growth across key product categories."

FashionableCanes

SEO & CRO

"Our website needed theme customization and migration. They did an excellent job. The first 2 companies I spoke with quoted 10x the price. Immediate responses and remarkable explanations. They even made extra changes without charging."

Chisovn

Theme customization

"They went above and beyond even through the weekend to make sure my Shopify was up and running by Monday morning, and at a very reasonable price!"

Deadman N'Graving

Troubleshooting

"Very easy to work with and helped resolve our issue. Very pleased!"

Maison Lipari

Troubleshooting

"Dramatic page speed improvements across mobile and desktop. Custom theme perfectly tailored to our luxury jewelry branding."

ShayJewelry

Performance & Custom Dev

"Really good and work so quickly!"

Super Vape

Troubleshooting

How delivery works

The recommendation comes after the evidence.

The engagement may be a focused correction, a defined build or an embedded team. The format follows the problem and the operating context.

  1. 01

    Evidence

    The store, data, code and operating constraints are reviewed before a recommendation is made.

  2. 02

    Decision

    Findings are reduced to a small set of commercial and technical priorities with a clear scope.

  3. 03

    Implementation

    Work is completed on a controlled environment with visible progress and defined acceptance criteria.

  4. 04

    Release

    Quality assurance, launch controls and measurement are handled as part of the engagement.

Ways to work together

Match the engagement to the amount of ownership you need.

Recommended for established stores

Growth and Engineering

From $5,000 per month

DTC and B2B stores generating more than $500,000 per year

  • Senior multidisciplinary Shopify delivery
  • Development, performance, CRO, technical SEO and analytics
  • Commercial roadmap prioritization and technical planning
  • Release management, QA and cross-functional coordination
Discuss ongoing ownership

Start with the constraint

Tell us where the store is getting in the way of the business.

You will receive a recommendation for a scoped intervention, a defined project or an embedded engagement. The first response focuses on the next useful decision.

Get a scoped recommendation