Every release makes the store harder to trust
Theme changes, app scripts and quick fixes have accumulated. The team now treats ordinary updates as risky work.
Shopify systems for U.S. commerce teams
Shugert works with DTC and B2B teams above $500K in annual revenue when the store has become slower, harder to change or disconnected from the way the business now operates.
Built for established Shopify and Shopify Plus stores. Project work starts at $2,500. Senior growth and engineering retainers start at $5,000 per month.
Commerce system review
Select a layer to inspect the operating risk.
Current layer
Review readyStorefront
Theme structure, mobile UX and merchandising
Recognized coverage and partner status
Shopify Partner Directory profileSince 2015
Shopify partner experience
35 markets
International delivery
30+
Complex migrations
Senior led
From scope through release
Recognizable situations
The problem often appears after the business is already working. More products, markets, apps, campaigns and internal teams place pressure on a storefront that was built for an earlier stage.
Theme changes, app scripts and quick fixes have accumulated. The team now treats ordinary updates as risky work.
Shopify, GA4 and the reporting stack disagree. The backlog keeps growing because nobody is confident about what should ship first.
The catalog, B2B model or operating workflow no longer fits the storefront architecture. Another app will not solve the underlying constraint.
The roadmap depends on several freelancers and agencies. Context gets lost, releases slow down and technical ownership remains unclear.
Capabilities
Performance and reliability
Performance work covers the theme, media, tracking and third party app stack. The goal is a stable customer experience that survives the next campaign and the next release.
Product page
12.4K sessions
Add to cart
2.1K events
Checkout
1.4K starts
Purchase
812 orders
Conversion and technical SEO
Conversion, analytics and search architecture are reviewed together. This avoids isolated fixes that improve a dashboard while leaving the commercial problem in place.
Commerce architecture
Customer experience
Theme and content system
Commerce logic
B2B, pricing and checkout
Platform services
Apps, Functions and APIs
Business systems
ERP, PIM, WMS and 3PL
Custom development
Custom Liquid themes, migrations, B2B workflows and integrations are designed as maintainable systems. Documentation and release discipline are part of the build.
Embedded Shopify team
For established DTC and B2B stores with recurring work, Shugert operates as a delivery partner across development, performance, CRO, SEO and analytics.
Selected work
Migration, SEO and conversion
A catalog heavy store needed a safer platform foundation, stronger collection architecture and a clearer path from organic search to purchase.
Platform migration
The team needed to move platforms without sacrificing search equity, customer experience or the ability to release new programs after launch.
Storefront redesign
A growing consumer brand needed a more flexible Shopify storefront and a custom campaign experience for a major retail collaboration.












"Super knowledgeable and more than willing to accommodate what we were looking for, down to the small details of color and even capitalization. We'll definitely be coming back!"
Dār Collective
Theme customization
"Patient and responsive, completed work and unexpected problems solved quickly."
Shugert Client (Verified)
Theme customization
"Great friendly service. Complete product page redesign that improved our conversions. Will hire again!"
Mila's Keeper
UX & Troubleshooting
"Great experience. Quickly completed task."
Plant Love 4 Me
Custom apps & integrations
"Quick response and very good quote. Friendly correspondence throughout."
le Levant Arome
Theme customization
"This company is amazing, they always do a great job and respond quickly. They are honest, priced fair, and knowledgeable. They can take care of all your business needs!"
Positive Intent Beauty
Theme customization
"Incredibly transparent about their work and offered great suggestions for what would look best on my website. Responsive, helpful, and genuinely committed to delivering a great result."
KayLee & Rose
Store build or redesign
"Did an absolutely fabulous job! They completed everything I asked for and even a few add-on tasks. Quick communication and highly professional. A job well done!"
My Store (Verified Merchant)
Theme customization
"Trustworthy, kind and do really great & reliable work!"
Self-Care Is For Everyone
Store build or redesign
"We hired Shugert Marketing to customize our Shopify theme. They were knowledgeable, helpful, and great to work with. Fernando, Samuel, and Carlos were fantastic–responsive, affordable, and highly skilled. We highly recommend!"
Five4Three
Theme customization
"Truly enjoyed my experience! Best rate and the turnaround time was under 12 hours for a job with four different requests."
WellCapped
Theme customization
"These guys did an awesome job updating my theme, they were fast and efficient. And fixed a few things for me afterwards. I would recommend them."
WARPATH COFFEE
Theme customization
"They were fast, efficient and very kind in the setting up of my Shopify shop."
La Mercancia
Store build or redesign
"Helped me embed 5 typefaces into my Shopify theme with no issues at all. Thank you!"
The Locavore Guide
Theme customization
"I wanted a masonry blog layout similar to Pinterest with filters. Several companies said it wasn't possible. Shugert said no problem and created exactly what I hoped for! Easy to communicate with, fast and thorough."
Sevilla Smith
Theme customization
"Built a custom Shopify app for our bundle subscription model. Personalized box-building experience that our customers love."
BoxChois
Custom App Development
"So extremely helpful and communicative throughout the whole process. They fixed our complicated issue in a timely manner with amazing communication and support!"
Fat Snax
Theme customization
"Fantastic to work with. Super quick, efficient and excellent communication. Quality work and I'm super happy with the results. I plan on continuing to use their services."
My Store (Verified Merchant)
Troubleshooting
"Very quick turnaround time and communication was excellent. Got exactly what I needed changed for my website!"
tiny by nature
Theme customization
"Another GREAT experience. We ran into a site complication and they were very quick to fix the issue with amazing communication along the way. Highly recommend!"
Fat Snax
Troubleshooting
"Good communication and quick completion of work."
TOWNER Guitar Parts
Theme customization
"The work was completed quickly and everything works perfectly."
nanas glitter and crafts
Theme customization
"Great communication, did the work quickly, and provided the exact results I wanted. The cost was extremely reasonable. Highly recommended!"
Smart Mist USA
Theme customization
"Comprehensive store audit, improved page load times and Core Web Vitals. Reliable ongoing technical support."
Del Mesa Liquor
Optimization & Support
"Very prompt and efficient. We'll rely on them again whenever needed."
Leonidas Chocolate
Troubleshooting
"Full platform migration with zero downtime. SEO preservation, redirect mapping, and modern UX aligned with our brand identity."
PokerPower
Full Site Migration
"Comprehensive SEO strategy that delivered a 350% ROI boost. Significant organic traffic growth across key product categories."
FashionableCanes
SEO & CRO
"Our website needed theme customization and migration. They did an excellent job. The first 2 companies I spoke with quoted 10x the price. Immediate responses and remarkable explanations. They even made extra changes without charging."
Chisovn
Theme customization
"They went above and beyond even through the weekend to make sure my Shopify was up and running by Monday morning, and at a very reasonable price!"
Deadman N'Graving
Troubleshooting
"Very easy to work with and helped resolve our issue. Very pleased!"
Maison Lipari
Troubleshooting
"Dramatic page speed improvements across mobile and desktop. Custom theme perfectly tailored to our luxury jewelry branding."
ShayJewelry
Performance & Custom Dev
"Really good and work so quickly!"
Super Vape
Troubleshooting
How delivery works
The engagement may be a focused correction, a defined build or an embedded team. The format follows the problem and the operating context.
The store, data, code and operating constraints are reviewed before a recommendation is made.
Findings are reduced to a small set of commercial and technical priorities with a clear scope.
Work is completed on a controlled environment with visible progress and defined acceptance criteria.
Quality assurance, launch controls and measurement are handled as part of the engagement.
Ways to work together
Recommended for established stores
From $5,000 per month
DTC and B2B stores generating more than $500,000 per year
Shugert Mexico & Latin America
Use Shugert México for regional market work, complex Shopify Plus engineering and bilingual delivery across the Americas.
Shugert España
Use Shugert.es for European market entry, GDPR-aware builds, local payment methods and Spanish-language delivery.
TaskerArmy
Use TaskerArmy when the task is well defined and does not require a senior consulting engagement or a broader platform decision.
Start with the constraint
You will receive a recommendation for a scoped intervention, a defined project or an embedded engagement. The first response focuses on the next useful decision.