All case studies
SEO & CRO

FashionableCanes.com

Technical SEO and CRO Program

FashionableCanes needed to dramatically improve organic visibility and drive more qualified traffic. We implemented a comprehensive SEO strategy targeting high-intent keywords, optimized product and collection pages, and improved site architecture for crawlability.

FashionableCanes.com storefront
Challenge

A large ecommerce catalog created competing SEO priorities across collections, products, internal linking, technical templates, and conversion paths. The work needed to improve organic visibility without sacrificing how customers browse and buy.

Approach

We combined technical SEO, collection and product optimization, internal-link architecture, crawlability improvements, and conversion-focused storefront changes. The work has continued as an iterative engineering and SEO program rather than a one-time audit.

Outcome

The engagement focused on Shopify technical SEO, product and collection optimization, internal links, and a clearer storefront experience. These improvements form the ongoing engineering and SEO work described in the project.

Documented results

60 days
Rankings recovered after a 15,000+ SKU Shopify Plus theme migration
350%
ROI lift from the theme migration and SEO program

What the work included

  • Technical SEO improvements across product and collection templates
  • Search-intent and internal-linking improvements for key categories
  • Improved site architecture and internal linking
  • Enhanced product page optimization for conversions
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Troubleshooting

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Theme customization

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Troubleshooting

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Self-Care Is For Everyone

Store build or redesign

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Store build or redesign

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Theme customization

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Troubleshooting

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Theme customization

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My Store (Verified Merchant)

Troubleshooting

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le Levant Arome

Theme customization

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tiny by nature

Theme customization

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Chisovn

Theme customization

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The Locavore Guide

Theme customization

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WellCapped

Theme customization

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La Mercancia

Store build or redesign

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Theme customization

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Theme customization

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Fat Snax

Theme customization

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Theme customization

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Positive Intent Beauty

Theme customization

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Maison Lipari

Troubleshooting

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TOWNER Guitar Parts

Theme customization

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Fat Snax

Troubleshooting

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nanas glitter and crafts

Theme customization