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FULL SITE MIGRATION

PokerPower.com

Complete Platform Migration

Full site migration to a new platform, preserving SEO equity, improving performance, and modernizing the user experience for a brand empowering women through poker education.

PokerPower.com storefront
Challenge

Poker Power needed to move its storefront without turning a platform change into an organic-search or customer-experience regression. The migration had to protect existing URLs and search signals while creating a cleaner technical foundation for the next stage of growth.

Approach

We treated the migration as an engineering and SEO project rather than a theme swap: inventorying important URLs, mapping redirects, validating key templates, protecting crawlability, and checking performance after launch.

Outcome

The result was a modernized storefront with the migration controls needed to reduce avoidable SEO loss and give the team a more maintainable platform after launch.

What the work included

  • Storefront migration with mapped redirects and launch checks
  • SEO preservation and redirect mapping
  • Performance optimization post-migration
  • Modern UX aligned with brand identity
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Replatform onto a storefront your team can maintain

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