Llantas Cavazos
Tire Catalog Migration to Shopify
An established Monterrey tire retailer migrated a specification-heavy catalog from a legacy platform to Shopify, rebuilt product discovery around exact tire sizes, and connected inventory workflows with SEO cutover planning.
The migration needed to account for a specification-heavy catalog, historical customer and order data, inventory workflows, Merchant Center feeds, and existing search URLs while making exact tire-size discovery easier.
We treated catalog architecture, structured tire attributes, exact-size search, smart collections, inventory synchronization, customer and order history, redirect mapping, Merchant Center cleanup, QA, training, and cutover as one migration program rather than disconnected tasks.
The Shopify migration brought tire specifications, size-based discovery, inventory synchronization, product feeds, and redirect planning into a coordinated storefront and catalog workflow.
Documented results
- 8,000+ SKUs
- Moved in under 7.5 weeks, 90%+ of organic traffic kept in week one
What the work included
- Specification-heavy tire catalog migrated
- Exact tire-size collections and navigation
- SEO redirects and launch validation
- Merchant Center feed and product-data cleanup
- Inventory synchronized with Google Sheets and internal tools
Services used
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Move a complex catalog without losing organic traffic
We can review the storefront, the technical risk, and the commercial goal before recommending the right scope.