SelfCareIsForEveryone.com
Complete Redesign + Kleenex Collaboration
Shopify store redesign for a self-care brand, including a dedicated Kleenex x Self Care Is For Everyone collaboration landing page and campaign experience.
The store needed a stronger ecommerce experience without losing the visual identity and emotional clarity of the brand. At the same time, the team needed a custom campaign experience for a major collaboration that still felt native to the rest of the storefront.
We redesigned the Shopify experience around clearer content hierarchy, mobile usability, conversion flow, and flexible campaign merchandising, then built the collaboration landing experience to fit the same system.
The resulting storefront gave the brand a more cohesive ecommerce foundation and a dedicated experience for the Kleenex collaboration while remaining manageable inside Shopify.
What the work included
- Complete store redesign with new brand identity
- Custom Kleenex collaboration landing page
- Integration with Target retail partnership
- Enhanced mobile experience and conversion flow
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